GRASSROOTS
Community Outreach
Many projects require support from neighbors and local stakeholders near a proposed site. CopeLand Companies partners with Mary Claire Lanser of Lanser Public Affairs to provide organized, respectful grassroots outreach that builds understanding and support for client projects.
Our Approach Includes:
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Designing materials to clearly illustrate the client’s proposal
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Meeting face-to-face with neighbors and stakeholders
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Carefully documenting feedback and following up on questions or concerns
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Serving as a liaison between the client and the public
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Hosting “open house style” public information meetings
Why It Matters:
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In today’s environment, development and community are often struggling to see eye to eye. Communication and education are more important than ever—for both residents and the broader community.
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We strive to ensure that as communities evolve, it can be done in a smart, thoughtful way that creates lasting, beautiful communities.
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By staying on the forefront of discussions, we help clients anticipate concerns, engage residents, and maintain positive community relationships.
Why It Works:
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Relationships built early with neighbors are evident at public hearings, showing officials how thoughtfully we communicate.
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Summarized feedback provides a compelling informal poll of neighborhood support.
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Supporters are guided in expressing their support through letters and public comments.
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Understanding and acknowledging opponents’ concerns allows us to respond proactively, often mitigating objections.
Outcome:
Respectful grassroots community outreach has repeatedly proven to be a critical factor in achieving successful project approvals, improving community trust, and facilitating smoother development processes.
